The Tao of Tatcha
Behold, a luxurious hand cream like you’ve never seen before. Traveling from the other side of the world, across oceans, and composed of 200-year old beauty secrets that have only recently been exposed from their once, enclosed geisha community. I give you, Tatcha.
Imagine the previous sentences all spoken with one of those dramatic movie trailer voices, you know the ones I’m talking about. Because this beauty line, Tatcha, deserves some fanfare, if I do say so myself. But before I get into the story of Tatcha, let’s back it up a bit.
I recently found myself at an e-boutique’s offline shoe event–yes, you read that right. And as my “thank you” for spending 10% of my paycheck on their beautiful shoes (I mean, they are beautiful, don’t get me wrong), I was given a lil’ swag. Standing out amongst the give-aways was a beautiful, deep purple box with gold lettering: Tatcha. At first glance, I read: cleansing oil. An oil that cleanses? I unwrapped it, and boy, was it packaged so intricately and I’d even venture to say delicately. It was a pretty substantial size, so normally, I would have passed it along to some friend who enjoys “discovering beauty products” but not this one. I tucked it away in my bathroom mirror cupboard for safe keeping.
Fast forward two weeks, where I find myself in Barney’s in The Venetian, in Vegas, with some time to kill (sounds unlikely, but it’s true!). And there sitting out beyond all the perfumes, the Dior creams, is the entire Tatcha beauty line. My curiosity is peaked, so I’m inclined to ask–just what is this “new” Tatcha line? Is it even “new”. . .
Tatcha was started Victoria Tsai who after a trip to Koyoto and after learning first-hand about the once, secretive beauty regime of the geisha from the original “Geisha Beauty Bible” decided to bring the time-tested ingredients and methods to those who appreciate quality skin care treatment. And so Tatcha products travel from Japan, via San Francisco, to your local Sephora or Barney’s store near you now. Voilà!
While in Barney’s I ended up testing one of their skin rituals, and saw first hand, how my skin’s redness vanished before my eyes. I left the store with what I could afford, and what you see above: Indigo Soothing Silk Hand Cream. Indigo, the dye, used to be worn on clothing against the skin by samurai and kept close on hand as protective layer. And so each product goes with it’s own history and story. . . I’ll admit, I become infatuated with “the story” of “things.” But this beauty line is true beauty (their blotting papers have flecks of gold layered in them, no joke!), even down to its philanthropy.
For each product sold, Tatcha gives to the Room to Read organization which in turn funds school for girls. One product=one day of school! So with the upcoming holidays, I thought it is never too early to share a story, and to get some ideas of how to spread the story by gifting Tatcha to those special ladies in your life. It’s a luxurious gift for someone who appreciates the finer details in life.
All images from Tatcha.com